Book Promotion Ideas

Book Promotion Ideas: Partnering with Sulis International

As a small publisher, we focus on collaborative promotion. We amplify your efforts through our social media (weekly for the first two weeks post-launch, monthly for ten months, then periodically), create ads for print/web at no charge (you cover any running costs), send press releases/newsletters, and partner on extras like review copies, promotional graphics, or discounts.

Success comes from consistent, targeted action. Start building visibility early (ideally pre-launch) via an author website/blog, email list, and social media. Aim for reviews on Amazon/Goodreads, as they drive discoverability.

General Promotion Ideas (Applicable to All Imprints)

These foundational tactics work across fiction, spirituality/theology, non-fiction/poetry, and academic works:

  1. Build Your Author Platform
    Create or update a simple website with a book page (synopsis, excerpts, buy links, bio). Start an email list (via free tools like Mailchimp) for direct updates to readers.
  2. Leverage Social Media
    Post regularly: share excerpts, behind-the-scenes, quotes, or related content. Use relevant hashtags. Engage in communities (e.g., Facebook groups, Twitter/X threads). We’ll boost your posts.
  3. Seek Reviews and Reader Feedback
    Send ARCs to beta readers, bloggers, or peers for honest reviews on Amazon, Goodreads, etc. Reviews build credibility and algorithm visibility.
  4. Run Promotions and Discounts
    Use temporary price drops (e.g., 99¢ ebooks) or bundle deals. We can create ad graphics; you manage paid boosts if desired.
  5. Collaborate and Cross-Promote
    Partner with other authors (e.g., newsletter swaps, joint giveaways). Offer to guest post or interview on relevant blogs/podcasts.
  6. Events and Speaking
    Host virtual launches, readings, or talks (Zoom, local libraries). Speak at relevant groups/conferences—we can help promote.
  7. Media and Outreach
    Pitch local media, podcasts, or newsletters. Use HARO (Help a Reporter Out) for expert quotes.
  8. Track and Iterate
    Monitor sales/royalties via your author portal. Test what works (e.g., one platform vs. another) and adjust.

Riversong Books (Fiction of All Genres)

Fiction thrives on reader engagement and word-of-mouth. Focus on building excitement and community.

  • Join genre-specific groups (e.g., Facebook for romance/mystery/fantasy fans) and share teasers without hard-selling.
  • Create shareable content: character mood boards, playlists, or short videos reading excerpts.
  • Run giveaways or ARC teams for early reviews and buzz.
  • Explore fiction promo sites (e.g., BookBub deals if budget allows) or multi-author bundles.
  • Tie promotions to seasons/holidays (e.g., spooky reads in October).
  • Encourage fan art or reader photos with the book for organic shares.

Keledei Publications (Spirituality, Popular Theology, Devotional, Sermon Collections)

These books connect deeply with faith communities. Emphasize inspiration, discussion, and spiritual growth.

  • Share daily/weekly devotionals or quotes on social media to build habit-forming engagement.
  • Partner with churches, Bible study groups, or faith podcasts for guest spots or bulk orders.
  • Create free downloadable discussion guides or prayer prompts tied to chapters.
  • Target Christian/spiritual promo newsletters or sites (e.g., genre-specific deals).
  • Offer church events, webinars, or sermon tie-ins—we can co-promote.
  • Use faith-aligned hashtags and engage in online spiritual communities.

Sulis Press (Non-Fiction of All Genres, Including Poetry)

Non-fiction and poetry benefit from expertise-sharing and niche communities. Highlight value and emotional resonance.

  • Write guest articles or blog posts expanding on book themes (e.g., on Medium or relevant sites).
  • For poetry: Post short readings/videos on Instagram/TikTok (visual poetry thrives there); join open mics or virtual poetry events.
  • Build topical boards on Pinterest (great for non-fiction visuals/quotes).
  • Pitch to podcasts/interviews in your niche (e.g., self-help, history, memoir).
  • Offer workshops or talks based on content (libraries, community centers).
  • For poetry: Collaborate with artists for illustrated excerpts or joint promotions.

Sulis Academic Press (Academic Books and Journals, Especially Law, Religious/Biblical Studies)

Academic promotion prioritizes scholarly networks, citations, and institutional reach over mass sales.

  • Share on academic social platforms (e.g., Academia.edu, ResearchGate) and LinkedIn.
  • Present at conferences; request publisher flyers or mention your book in talks.
  • Encourage colleagues/peers to review in journals or assign as course reading.
  • Deposit in repositories or notify subject librarians for acquisition.
  • Write related blog posts/articles to drive traffic (e.g., teaching applications).
  • Track citations via Google Scholar; share updates to build momentum.